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Plan your tour budget with gas, hotels, per diem, venue guarantees, and merch projections. See profit per show.
Pro includes venue database, route optimizer, merch projections, and budget templates by tour size.
A basic DIY tour with 4 members costs roughly $150-300/day in expenses (gas, food, lodging). For a 2-week run of 10 shows, budget $2,000-4,000 minimum. If you're sleeping on floors and cooking your own meals, you can cut that in half.
Unsigned/indie bands playing 100-300 cap rooms typically get $100-500 guarantees, sometimes with a door split after expenses. As you build a draw, guarantees increase. Regional acts with a following can command $500-2,000. National touring acts get $2,000-10,000+.
A good rule of thumb: bring enough merch for $5-10 per attendee. If you expect 100 people per show across 10 shows, that's $5,000-10,000 worth of inventory. T-shirts are the top seller. Don't overstock on expensive items like hoodies — bring fewer and reorder if needed.
Booking agents typically take 10-15% of your guarantee. They're worth it when you can command $500+ per show — below that, the commission barely covers their time. Build your routing and relationships first, then approach agents with a proven draw in multiple markets.
Track your vehicle's MPG (vans average 12-18 MPG), map out total driving miles, and multiply by current gas prices. A 3,000-mile tour at 15 MPG and $3.50/gallon = $700 in gas. Always add 15-20% buffer for detours and city driving.
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