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One input. 10 platforms. 30 variants. Engagement scoring. Viral psychology. 30-day calendar. Free.
3/3 free generations remaining today
Shipped it. 4.2s โ 0.8s. 2x session time. ๐
Performance IS the product. We cut load time 81%โฆ
โจ 2x session time. Sometimes speed is the feature.
POV: you ship a speed pass ๐๏ธ #buildinpublic #fyp
How we 5x'd page speed in 3 days (with code)
Big week. We rewrote the dashboard and the numbersโฆ
Performance tuning is unreasonably rewarding.
Subject: The 81% load-time cut (and what weโฆ
Three weeks ago our dashboard took 4.2 secondsโฆ
Meta: Dashboard speed optimization case study
Live demo ยท scroll to try it with your own content
Plus new tools, tips, and your 3 daily generations reminder. Free.
Blog post, launch notes, rough idea, meeting transcript, you paste, the machine delivers 30 variants + a 30-day calendar.
Three steps. Every output is traceable back to peer-reviewed research. Nothing magical.
We extract your key sentences, entities, and numeric facts. No paraphrasing yet, we’re building a skeleton of what you actually said.
Runs in your browser. Your text never hits our server unless you trigger AI rewriting.
Each platform has a known format (length, hashtag density, tone, line-break pattern). We remap your skeleton into those shapes, 3 variants per platform so you can pick.
Format rules from platform-published guidelines + analysis of top-performing posts.
If you hit “Make it viral,” we rewrite using 1-3 of 12 named research-backed principles (Curiosity Gap, Negativity Bias, Social Currency, etc.) and show you which ones and why.
Every principle links to its source paper. See the research panel below.
From Bergerโs STEPPS framework at Wharton to Loewensteinโs Curiosity Gap theory. No fake science. No opaque prompt.
5x higher CTR
Opens a loop the brain needs to close
30% more shares
Awe, surprise, or anger trigger sharing
2.5x more shares
Makes the sharer look smart or in-the-know
30% more engagement
"Stop doing X" outperforms "Start doing Y"
2.5x more engagement
"You" in the first line grabs attention personally
65% more persuasive
Micro-stories reduce resistance and persuade
68% share for identity
Content people share as a badge of who they are
2x average shares
Useful content shared out of altruism
2-3x click-through
Incomplete patterns create tension demanding resolution
2x shares and links
2-3 emotions at once doubles sharing
3x credibility
Exact numbers are 3x more credible than vague claims
Highest first-second retention
Unexpected opening stops the scroll
We donโt claim these principles โguaranteeโ virality. We claim they have statistically significant effects in published research. The difference matters.
Brian Kaplan
ยทFounder, BriskTool ยท Nashville, TN
Iโve spent 20 years in the music and creator industries. Every tool I used stored my files on some server I didnโt trust. So I built BriskTool to run everything in the browser, no uploads, no tracking, no BS. Content Machine is the piece I wish Iโd had every time I shipped a song, an event, or a launch.
Reach me at [email protected]. Real replies, no ghosting.
Compare to tools charging $25-200/month
Only tool with a Viral Psychology Engine + peer-reviewed research citations.
| Feature | BriskTool | Repurpose.io | Buffer | Lately |
|---|---|---|---|---|
| Platforms | 10 | 7 | 10 | 4 |
| Variants per platform | 3 | 1 | 1 | 1-3 |
| Platform previews | Yes | No | No | No |
| Viral Psychology Engine | Yes | No | No | No |
| Engagement scoring | Yes | No | No | No |
| Custom brand voice | Yes | No | No | Yes |
| 30-day calendar | Yes | No | Yes | No |
| Industry templates | 10 | No | No | No |
| Image resizer | Yes | No | No | No |
| No account required | Yes | No | No | No |
| Price | Free | $32/mo | $120/mo | $49/mo |
Free:3 generations/day ยทPro:unlimited + Viral Engine on every variant ยทPRODUCTHUNT code = 50% off forever
What you actually get with Pro
The detailed breakdown, not marketing fluff
Unlimited generations
No daily cap (free is 3/day)
Viral Psychology Engine on every variant
Free tier limits viral-rewrites to 1/day
HD image exports
Smart-crop to every platform spec at retina resolution
30-day content calendar CSV
Import to Buffer, Hootsuite, Later
Custom brand voice profiles
Save unlimited, team-ready
Remove BriskTool attribution
Clean exports for agency deliverables
Thread generator for X (unlimited)
Break long posts into numbered threads
Priority AI queue
Skip rate limits during peak hours
$9.99/mo ยท $4.99/mo with PRODUCTHUNT code
Cancel anytime. 14-day money-back.
Blog post, product launch, meeting notes, newsletter, video script, press release, or even a rough idea.
Choose a preset or create a custom brand voice profile with examples.
3 unique versions per platform, 10 platforms. With engagement scores and tips.
One click rewrites using 12 named psychology principles. See exactly WHY each change increases engagement.
Blog post, product launch, meeting notes, raw idea. Paste it once, get 30 variants + a content calendar + image tools. Free.