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Calculate profit margins on band merchandise. T-shirts, hoodies, vinyl, CDs, posters. Break-even analysis and bundle pricing.
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Print-on-demand merch with no upfront costs. T-shirts, hoodies, hats — designed and shipped for you.
Most bands sell t-shirts for $20-30. If your cost is $7-10/shirt, that gives you a 60-70% margin. At shows, $25 is the sweet spot — easy to make change for.
T-shirts are the #1 seller at shows (40-60% of merch revenue). Stickers and buttons are impulse buys with huge margins. Vinyl is premium but moves slower. Have a range of price points: $5 stickers, $25 shirts, $45 hoodies.
Both. Shows have zero shipping costs and impulse buyers. Online reaches fans who can't attend. Factor in shipping ($5-8/item) and payment processing (2.9% + $0.30) for online sales.
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