Creator Rate Calculator

A common starting point is $10 per 1,000 followers, adjusted for your engagement rate, niche, and content type. A creator with 50K followers and 4% engagement in a premium niche like finance could charge $500-$1,000+ per post. Use our calculator for a personalized estimate.

Generally yes. TikTok base rates are around $8 per 1,000 followers vs $10 for Instagram. However, TikTok's algorithm can give viral reach beyond your follower count, which some brands value. Video content also commands a 2x premium over static posts.

An engagement rate of 1-3% is considered average, 3-5% is good, 5-8% is great, and above 8% is exceptional. Smaller creators (under 10K followers) typically have higher engagement rates. Engagement rate is calculated as (likes + comments) / followers x 100.

Yes. Video content (Reels, TikToks, YouTube videos) takes significantly more time to produce and typically generates higher engagement. Industry standard is to charge 2x your base post rate for video content, and 1.5x for live streams.

Never accept the first offer (brands budget 20-40% more). Charge separately for usage rights if they want to run your content as paid ads. Offer package deals to increase total deal value. Know your engagement rate and use it as leverage if it is above average for your tier.